Find the angle
Start from a video, hook, or format that already earns attention instead of another blank brief.
Turn inspiring references into fresh short-form videos. Find your angle, choose a character, and create reactions that feel at home in the feed.
THE CREATIVE OPERATING MODEL
Short Form UGC turns scattered references, creator choices, and footage into one repeatable path from “this works” to “make the next one.”
Start from a video, hook, or format that already earns attention instead of another blank brief.
Choose from ready-to-use creators or save a consistent character built around your brand.
Turn the reference into a new script and shot direction without losing what made it work.
Pair a creator reaction with a product demo to make your next short-form video.
Keep the whole creative trail together, so iteration starts with context—not from zero.
Five decisions. One creative trail. No blank page.
— WHY IT WORKS
REFERENCE-FIRST CREATION
The next concept should inherit what you already learned. Keep the signal—hook, pacing, creator, and footage—close enough to reuse without making every video feel the same.
CREATIVE INPUTS, CONNECTED
— THE LIBRARY
Real social-native performances, organized for creative work—not an endless stock-footage scroll.
— THE WORKSPACE
Move from reference to creator to usable footage without losing the thread between them.
DISCOVER
Bring the example. Keep the hook, pacing, and creative logic while making the next version yours.
Find your next ideaCREATOR CAST
Browse proven performers or save a reusable character, then carry that choice into production.
Build your castREACTION LIBRARY
Search a vertical library by creator, emotion, setting, and delivery—then add the right moment.
Browse footageYOUR CAST
— FAQ
It is a creative workspace built around references. Discover reviewed references, save a reusable character, and generate reactions with your own creative direction.
Yes. Save an approved portrait as a reusable character, or choose from the existing creator catalog when you start a concept.
No. Browsing, selecting clips, and saving characters are free creative steps. A render starts only when you explicitly launch one.
The catalog focuses on vertical, social-native performances: reactions, expressive moments, casual delivery, and talking-head clips.
Bring the reference. Leave with a clearer path to production.